Founded in 1917 in Tokyo, Japan, Yokohama Rubber Company Ltd has more than a century of experience in designing and producing high-quality, superior performance tires. For this and several other reasons, Yokohama tires are some of the most trusted affordable tires in the world. The brand owns two North American manufacturing facilities in the U.S. (Virginia and Mississippi) and often offers sponsorships to big sport teams and events, including premier league football club Chelsea and World Touring Car Championship, and the GT-3 Cup Challenge.

Yokohama offers a comprehensive product lineup of tires for passenger cars, SUVs, light trucks, trucks and busses and high-performance tires for motorsport applications. Although not the cheapest brand on the market, considering the technologies and innovations Yokohama incorporates into  its products,  its tires are truly some of the best-value-for-money tires out there. Of course, the specific features, including seasonal performance and tread wear, depend on the model you choose. However, regardless of the type and model, what is guaranteed with Yokohama tires is quality and durability through a long tread life and increased fuel efficiency thanks to high-quality construction standards.

Best Yokohama Tires

Avid Touring-S, one of the Yokohama’s best-selling tires, is an all-season tire designed for sedans, sport coupes, minivans and crossovers. This is a hybrid tire that combines comfort and excellent all-weather traction, offering well-balanced performance all around.

The Avid Touring-S is Yokohama’s ultra-popular tire for a reason; a number of reasons, actually. For one, it utilizes several impressive technologies that allow it to provide stable, smooth and comfortable rides no matter the weather. Dry, wet and light snow traction are all impressive, and the tire can even deal with super-bumpy and rough roads with no issues. It also comes with great wear characteristics and a good warranty, but still manages to stay within the budget-friendly limits. The features that ensure the quality of the tire include:

  • Tri-plex tread compound: for increased tread life and better traction
  • Tapered rain channels + circumferential groves: to accelerate water evacuation and improve wet traction
  • Cross traction sipes: more biting edges improve handling and traction in both wet and snowy conditions, making these also a good choice for winter tires
  • Special sidewall construction: a tapered hard rubber insertion helps reduce road vibrations, leads to more comfortable rides
  • Silent shoulder: extra sipes and variable tread block sizes further reduce road noise and promote quiet driving.
  • Brand Yokohama
  • Model Avid Touring S
  • Weight 22 pounds

Yokohama’s most popular touring performance tire, Avid Ascend, is an all-season quality tire developed for coupes, sedans, minivans, SUVs and crossovers. Combining Yokohama’s Orange Oil technology and BlueEarth eco-friendly identification, this tire offers not only excellent traction in all weather conditions, but also an environmentally friendly solution to driving.

The Avid Ascend tire is on the higher end of the price range of Yokohama products, but there are several reasons for this. For one, it boasts some of the Yokohama’s best tire technologies which allow it to offer well-rounded performance, traction and grip in all seasons, including light snow. Two, it’s manufactured using the breakthrough technology called Orange Oil which not only lowers the rolling resistance, but enables the tire to remain flexible and pliable even in the coldest/hottest weather conditions. And finally, the Yokohama’s BlueEarth identification means that Avid Ascend is an ecologically friendly tire. Notable features include:

  • Optimized tread profile + tread block bridges: to reduce rolling resistance, improve fuel economy and promote more even tread wear
  • Adaptive 3D sipes: to increase block rigidity, further promoting even tread wear. This also enhances wet and snow grip promising high performance in even poor conditions
  • Cross grooves + deep circumferential grooves: accelerate water evacuation and enhance wet traction
  • Tapered center rib: provides constant rubber-to-road touch, improving tracking
  • Multi-pitch tread design: mildly asymmetrical tread design minimizes road noise and vibration, promoting quiet, comfortable rides.
  • Brand Yokohama
  • Model AVID Ascend
  • Weight 12.96 pounds

Yokohama’s Geolander A/T G015 is an on-/off-road all-terrain tire for drivers of SUVs and light trucks. Developed for both rough terrains and smooth highways, these truck tires offer excellent all-season performance, including great traction in light snow.

The Geolander A/T G015 is one tough, durable tire that easily withstands off-road duty, while providing year-round traction and long tread life. Its aggressive and symmetric tread design, coupled with Yokohama’s tried-and-tested tire technologies, provide not only great all-around high performance, but also durability like no other tire in this price range. The tire even features the three-peak mountain snowflake emblem, proving its snow traction goes beyond what most all-season tires can deliver. The features that ensure the tire delivers in all aspects include:

  • Enduro compound: Yokohama’s patented Enduro compound uses special polymers to not only promote off-road durability, but also to resist wear for longer mileage
  • Triple 3D sipes: to maintain biting edges for excellent rain and snow traction, the sipes change shape as the tread wears
  • Circumferential + Edgetec grooves: to evacuate water from beneath the tread and resist hydroplaning, plus to create more biting edges for snow and mud traction
  • Sidewall protectors + full nylon cover: to resist wear and abrasions and provide extra resistance to punctures in the tread area
  • Tread block pitch variation: to reduce road noise and enhance comfort.
  • Brand Yokohama
  • Model Geolandar A/T G015
  • Weight 41.6 pounds

Yokohama Tires Buying Guide

Yokohama tires offer a perfect blend of safety, comfort and solid all-around high performance, making them the No. 1 choice for millions of drivers on thousands of different vehicles around the world. Of course, number of affordable products in the mid-level price range also helps with the brand’s global popularity, however, we believe that what sets Yokohama Rubber Company Ltd apart from other budget-friendly tires is its reliability and quality, no matter the model. If you’re thinking about purchasing Yokohama tires for the first time, take a look at our short but handy buying guide about the brand.

Why Choose Yokohama Tires?

With more than 100 years of experience in manufacturing quality tires, Yokohama Tire Corporation has become one of the most popular affordable tire brands in the world. There are a number of reasons why every driver should give their tires a try, with the two most important reasons outlined here.

Technological Innovations

Throughout the years, Yokohama has developed several breakthrough tire technologies, which have helped make the brand a pioneer of sorts. Some of its innovations include advanced rubber compounds that make Yokohama tires more eco-friendly than competitors’, as well as nanotechnology that allows the tire to remain pliable in extreme weather conditions and temperatures. Yokohama has also developed a W-speed rated winter tire that is able to withstand extremely cold temperatures and winter conditions without compromising on high speed driving capabilities or sacrificing vehicle performance.

Using various breakthrough technologies, Yokohama makes each and every tire in its lineup stable, with solid all-around performance. For this reason, the quality of Yokohama tires remains the same, no matter the model – exceptional responsiveness to accelerating, braking and cornering, and good tread life with predictable all-season performance.

Environmental Sustainability

Yokohama has managed to strike a balance between excellent performance in all weather conditions and environmental and social responsibility. The company is serious about environmental sustainability, developing not only tires that minimize the impact on our planet, but also production plants and factories that operate with minimal environmentally-burdensome output.

The company evaluates their products in regard to four environmental criteria:

  • prevention of global warming
  • resource recycling
  • resource saving
  • safety and comfort.

It’s generally hard to come up with eco-friendly tires without sacrificing on at least some aspect of performance, but Yokohama has managed to do just that. In fact, Yokohama Tire Corporation was named on the 2019 Climate Change A List by CDP, an independent  global environmental impact non-profit organization that aims to promote the realization of a sustainable economy. The company has also planted over 1.3 million trees at its various production facilities and sales location globally in order to help offset its carbon footprint.

Design Features

Because Yokohama incorporates new technologies in the design of its tires, all of its models offer well-balanced performance capabilities, plus longevity and comfort.

  • Handling: thanks to advanced tread compounds, special designs and sturdy internal structures, all Yokohama tires provide fantastic all-weather traction. All-season tires boast 3D adaptive sipes, wide circumferential grooves and other features that allow them to have a firm grip on wet and slippery roads, including light snow. The ADVAN series, in particular, have specially molded tread compounds which provide excellent all-season traction and responsiveness to braking and cornering.
  • Durability and tread life: made of quality materials, with tough internal structures, all Yokohama models are built to last. Whether they’re designed for highways or off-road terrains, every tire we ever saw or reviewed by Yokohama was strong and durable, guaranteed to withstand pretty much whatever you throw at it (or under it). As for the tread life, on average, these tires have a 50,000 mile warranty, which is a standard all drivers have come to expect. We will say though that some drivers complain about certain Yokohama models having poorer tread life than marketed. However, it’s worth noting that tread life, in general, depends on various factors including how well a driver maintains their tires.
  • Comfort and fuel efficiency: most Yokohama tires provide great driving comfort with as little noise as possible. Of course, how smooth and quiet your ride will be, depends on the specific tire models you choose to purchase. That said, all models deliver pretty consistent and reliable performance, including the comfort level. As for fuel efficiency, thanks to various innovative features and technologies, all Yokohama tires promote less rolling resistance, and as a result, better fuel economy.

Types of Yokohama Tires

Yokohama Winter Tires

Yokohama offers several types of winter tires to choose from:


This is a high-traction winter tire that comes in either a performance car option or a passenger car option that is designed to perform best when winter conditions are at their worst. It features an increased edge effect and state-of-the-art compound that’s designed for added safety and traction.


Iceguard is a series of winter weather tires with different variations made to fit passenger cars, SUVs and crossovers, minivans, and trucks. These tires incorporate innovative technology and different advanced tread designs to deliver durable and reliable performance and traction in various winter driving scenarios. Choose between IG53, IG52C, IG51V, or G075 to suit your needs.

Yokohama Truck Tires


This is Yokohama’s quintessential truck and SUV/crossover tire. Choose from A/T G015, H/T G056, M/T G003, X-A/T, or X-M/T depending on whether you want a smooth, reliable highway truck tire, an all-around performance tire, or an intimidating, beefy off-road tire that will tear up some rugged terrain.


This is a sleek and sexy tire that’s developed for performance SUVs, pickup trucks, and modern muscle cars. It’s got an aggressive tread design that promotes superior handling and wet traction capability. Rugged and advanced construction provides a longer tread life than some other performance tires on the market. 


This tire is specifically designed to combine durability and reliability for light trucks and SUVs or crossovers. It’s a great all-around all-season highway tire that delivers a smooth and quiet ride. It’s also backed by an impressive 70,000-mile limited treadwear warranty.

Yokohama Mud Tires

If you’re looking for some serious mudslinging tires that will deliver grippy, confident traction on some of the toughest terrains, your best choices are going to be in the Geolandar line. The A/T G015, M/T G003, X-AT, and X-MT, specifically will be your best choices. Learn more about each below.

Yokohama All Terrain Tires

A/T G015

This is Yokohama’s flagship all-terrain tire that’s made for all weather conditions and all seasons. It delivers a good combination of off-road and on-road performance and reliability for light trucks and SUVs.

Yokohama Commercial Tires

Yokohama offers a comprehensive selection of commercial grade tires suitable for purposes such as long hauling, regional hauling, pick-up/delivery vehicles, on/off highway use, and waste/sanitation vehicles. Check out all the options at Yokohama’s commercial website,

Yokohama All Season Tires

Yokohama offers a large selection of top quality all-season tires. With over 15 different choices from the high-end, ultra high-performing ADVAN SPORT® A/S+ to the more budget-friendly  AVID collection, there’s definitely something to fit every vehicle and every budget.

Yokohama Geolandar Tires

A/T G015

This is the quintessential all-terrain tire that’s made for all weather conditions and all seasons. It delivers a good combination of off-road and on-road performance and reliability for light trucks and SUVs.

CV® G058

Designed for crossovers and minivans and midsize SUVs, this is a great all-season tire that features enhanced winter and wet road gripping, long-lasting tread life, and a smooth, quiet ride.


This is another finely tuned all-season tire designed for minivans, crossovers, and SUVs. It’s got a different tread pattern than the G058 but still delivers the same confident, quiet, and comfortable ride.

H/T G056

This tire is designed to deliver high-performance highway driving for your SUV or truck. It’s a rugged all-season tire that combines a smooth long hauling experience with unbeatable traction, long tread life, and durability.

M/T® G003

This is one of Yokohamas beefiest mud-slinging tires. It’s engineered with special state-of-the-art rock-solid GEO-SHIELD™ technology throughout. This tire is made for some serious off-roading.


This tire is built to tear up some mud and trails and transition seamlessly to provide on-road comfort and stability. It is equipped with a unique sidewall design that provides a quieter ride and is backed by an impressive 45,000-mile limited treadwear warranty.


This optimized and high-performance all-season tire was designed specifically for luxury sport SUVs and crossovers. It provides one of the most refined, quiet rides of any of the Yokohama tire family and delivers all the performance you would expect for a luxury vehicle.


This is Yokohama’s biggest, toughest tire. It’s designed for hardcore rock crawling and off-roading. It’s also constructed using GEO-SHIELD® technology to deliver relentless off-road performance, grip, and strength so you can go anywhere the trail takes you.

Popular products

While Yokohama tire prices will vary slightly between suppliers, these are the price ranges you can usually expect to find them in. You’ll also notice that depending on the make of your vehicle and necessary tire size, some tires fall into different price categories.

Up to $100

  • AVID Ascend GT
  • AVID Ascend LX
  • AVID Touring S
  • YK740 GTX

$100 – $200

  • ADVAN Sport A/S+
  • AVID Ascend GT
  • AVID Ascend LX
  • AVID Envigor ZPS
  • AVID Touring S
  • Geolandar AT-G015
  • Geolandar CV-G058
  • Geolandar G055
  • Geolandar H/T G056
  • Geolandar M/T G003
  • Geolandar X-AT
  • Geolandar X-CV
  • Parada Spec-X
  • Tonante
  • YK740 GTX
  • YK-HTX

Over $200

  • ADVAN Sport A/S+
  • AVID Ascend GT
  • AVID Envigor ZPS
  • Geolandar AT-G015
  • Geolandar CV-G058
  • Geolandar H/T G056
  • Geolandar M/T G003
  • Geolandar X-AT
  • Geolandar X-CV
  • Geolandar X-MT
  • Parada Spec-X
  • Tornante
  • YK-HTX
  • Commercial Tire Models

Yokohama Tires FAQ

Q: How much do Yokohama tires cost?

Yokohama prides itself on offering high-quality tires offered at affordable prices. The majority of tires can cost between $75-250, depending on the make, model, and necessary size. Some of the more nichy, specific application tires, like the Geolandar X-MT can cost anywhere from  $300-700.

Q: Are Yokohama tires good?

Yokohama tires are quickly becoming recognized as a major player in the tire game by offering good quality and affordable tires, many of which are backed by solid warranties and excellent customer service.

Q: Are Yokohama tires better than Michelin, Bridgestone, Goodyear and Dunlop?

With all the makes, models, and technologies that each of these well-known companies offers when it comes to tires, it’s impossible to say that one is far superior to another. That being said, you can easily read online reviews based on the specific tire you need to determine for yourself which company gets higher ratings for quality, performance, and customer satisfaction.

Q: How long do Yokohama tires last?

Like most tires, longevity depends largely on the compound the tires are made of. Some high-performance tires that are designed for sports cars or muscle cars may last up to 25,000 miles, while other more economical touring and all-season tires can last up to 75,000 miles or more.

Q: Do Yokohama tires have a warranty?

Many of Yokohama’s tires come backed by generous warranties. Check online to see if the specific model you’re interested in will include a warranty.

Q: Is Yokohama a premium tire?

Yokohama is known for being a more affordable and economical tire company, but it does offer several options that are considered premium tires, such as the Geolandar X-MT and others.

Q: How many miles should tires last?

Again, this varies based on the vehicle. If you’re looking for low profile performance tires for sports cars or modern muscle cars, those compounds will not last nearly as long as an all-around all-season tire that’s designed for daily use. Tires should last between 25,000-75,000 miles.


Yokohama Tire Reviews, Tire Reviews and More


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